The versatility of VenuePOP is that you can build a private media network, linking screens within a single venue or a nationwide chain - yet have the power to customize the content on any given screen, instantly. Within venues, such as theater chains and retail complexes, VenuePOP can send specific content and advertising to VPOP screens independently or universally, all delivered remotely to each screen server's individual IP address via a site-to-client Virtual Private Network (VPN). Content can even be fed to individual screens using wireless technology.

This network approach allows advertisers to use VenuePOP for everything from geo-targeting to branding to special promotions. It can make advertisements "aware." It can make advertisements interactive. And it can be part of the future wireless network.