VenuePOP is about impact. The first medium to reach consumers in large, lively venues.

This is a big screen with in-your-face presence, measuring more than five square feet.

It's dynamic, with the impact of broadcast quality video and stereo sound on a big-as-life scale.

It's vertical...a wide screen turned on its side. A dramatic format to catch the consumer's eye.

Creatively, the VenuePOP screen - the VPOP -- is an entirely new medium that you can fill with whatever delivers your message. Broadcast quality video. Digital content. Real-time messaging. And soon, communication with wireless devices.

Most importantly, VenuePOP is fresh. Placed strategically in public venues, VPOPs demand attention with a play cycle of original programming content, advertising and promotional communication. The entertainment holds your audience. The advertising hooks them.