As an advertising medium, VenuePOP offers the best of traditional media - multiple exposures, immediacy, targeting and entertainment value.

But VenuePOP goes further. With VenuePOP, your audience tells you exactly who they are the moment they buy a ticket and walk through the door.

In a theater, target the Schwartzenegger crowd, or Julia Roberts fans, or Rugrats kids. At an arena, it's Britney Spears tonight and the Boat Show this weekend. When the NBA game ends, the Ice Capades moves in. Buying patterns at the mall change hour by hour. With VenuePOP, you can target these consumers minute by minute. It can be a part of any media strategy, with the flexibility and impact to showcase a brand throughout the network or geo-target the theater in Palo Alto.

Like traditional broadcast TV, VenuePOP is a mix of programming, promotion and advertising. But VenuePOP's play cycle is designed to capture the "waiting" audience entering the venue, standing in line, browsing. It's a willingly captive audience.

Like outdoor media, a VPOP screen is always on when there is traffic. But because their individual playlists are fed online, content can be changed at the speed of the Internet, at far less cost and with greater flexibility than billboards or signs. This flexibility allows one advertiser to buy all the VPOP advertising in a particular venue for a special one-day promotion with an ease and cost effectiveness impossible with traditional media. VPOPs can also be programmed for coupon offers or immediate discounting to measure audience response, metrics unavailable with broadcast media.